Luca Conte becomes Executive Director Strategy & CX at the House of Communication

Luca Conte becomes Executive Director Strategy & CX at the House of Communication

The House of Communication Vienna brings Luca Conte, an internationally renowned and award-winning strategic planner, into the team.


London, Milan, Rome, Berlin, Hamburg, Zurich, Geneva, ... and now Vienna again. After 12 years on the international stage, Luca Conte is returning to Austria to contribute his know-how to the Serviceplan Group, both for the Vienna location and for Serviceplan International. The sociology graduate and Strategie Austria founder has gained experience in the course of his career at Saatchi & Saatchi, Publicis, Leo Burnett, Spark Foundry and DDB, among others. He most recently worked for Publicis OneTouch as Global Planning Lead on NIVEA Men. With 15 Cannes Lions, 47 Euro Effie Awards, two IPA Effectiveness Awards and many more, he has plenty of prestigious industry awards under his belt, and he now wants to continue his success in Vienna and internationally.


A Planning Department is also being set up, which will work across the board for clients in the House of Communication Vienna, as well as internationally. The first addition to the team is Sarah Nemec, who has been working as a Customer Experience Strategist since January 1, 2022. In addition, Lukas Bauernberger as Director Digital & Social Strategy and Andreas Lauk, Senior Creative Strategist from Berlin complement the new strategy unit on selected clients.


Markus Mazuran, Managing Partner of Serviceplan Group, on the new addition: "We are delighted to have Luca join us and are sure that he can help us to expand and further professionalize the group's strategy expertise."


"Serviceplan Group understands that the interplay of innovation, technology and different creative competencies provide the best answers to the transformation many companies are facing. I am excited to contribute to enhance brands of our clients in Austria and other markets and create unique experiences," said Luca Conte.


House of Communication

Gumpendorfer Straße 87, Hof 3 | 1060 Wien

+43 1 26110 7200